Here’s one of life’s conundrums: If you have a sleek-looking website but nobody ever visits it, does it even really exist?
If your website hasn’t been seeing much love lately, we’re here to help. While forming a long-term digital strategy does take time and effort, there are some easy steps you can take to increase traffic to your website quickly. Try these tips.
1. Post fresh and relevant content
Creating unique and valuable blog posts and other content is the secret sauce to driving website traffic. In fact, a HubSpot study showed that companies that blogged more than 11 times a month received seven times as many leads as those that blogged zero – one times a month.
Blogging doesn’t have to be time consuming, either. Start by using tools like Answer the Public or Quora to find out what questions people are asking relating to your business. Then set aside an hour once or twice a week to write up a short post (around 300 words) on a relevant topic.
2. Polish up your meta data and keywords
Chances are you have some old pages on your site with outdated meta data, or worse still, no meta data at all. Do a quick audit to make sure you have a keyword-rich meta description (160 characters or less including spaces), page title (60 characters or less including spaces) and H1 heading on every page. If you use WordPress for your website, the free Yoast plugin makes it easy to add in essential meta data on every page. You can also use Google’s Keyword Planner tool to get suggestions for keywords, and see which keywords relating to your business are most popular.
3. Share your content on social media
Once you’re in the habit of creating useful and compelling content, be sure to share links to those blog articles and other content pieces on all your social media platforms. If you have some marketing budget to spare, you can also set up a Facebook campaign to increase your visibility to your target audience and help drive even more traffic to your site.
4. Use internal links
Internal linking simply means adding a link from one page on your website to another page on your website. A couple of relevant links to other pages on your site from a blog article will help improve the search ranking of the pages you link to, and improve the overall architecture of your site. When including internal links, make sure to use keywords in your anchor text (the text that links to other pages) to improve your search engine ranking for those terms, and encourage users to click on links.
5. Guest blog
You’re a business owner and an expert in your field – so why not share that expertise with the world? Reach out to other bloggers or online publications to see if they’d be interested in you writing a guest blog for them. The benefits are mutual: You’ll get a valuable backlink to your site and put yourself in front of a new audience, and they’ll have fresh and engaging content on their site (for free, no less).
6. Get Listed in Online Directories
Another way to increase traffic to your website is to get listed in free online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic. In addition, many directories like Yelp have strong domain authority on Google. There’s a chance that your business’s free Yelp page could rank high for relevant searches.
7. Build Backlinks
A backlink is a link to your website from another website. Backlinks from complementary businesses or industry influencers will not only get your business in front of a larger audience, but it will also drive qualified traffic to your website. In addition, Google picks up on backlinks and will increase its trust in your business if it sees other trusted sites pointing to yours. More trust from Google leads to higher rankings, which leads to more traffic.
8. Put your business on Google Business/ Map Directory
Getting free website traffic may not cost you monetarily, but it will require effort on your part. However, the effort you put in will equate to the quality of the traffic you generate. As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers.
This is why Google My Business checks out as the best free website traffic generator. It:
• Is free and easy to set up your listing
• Allows you to show up for searches relevant to your business and location
• Increases your visibility on a platform whose users have the intent to buy
• Drives qualified traffic to your site and your store
• Affords customers the opportunity to post reviews and even further boost your presence
9. Research & Development from your Analytics
Google Analytics is free to use, and the insights gleaned from it can help you to drive further traffic to your website. Use tracked links for your marketing campaigns and regularly check your website analytics. This will enable you to identify which strategies and types of content work, which ones need improvement, and which ones you should not waste your time on.